15 Stockholm Pride Campaign
Stockholm Pride is the single most visited festival in Stockholm with 30 000 paying visitors, 60 000 participants in the parade and 600 000 spectators at the parade.
This year 2013 the Hippie-movement during the 60’ and 70’ and The Beatles cover to Stg. Pepper’s Lonely Hearts Clubs Band has inspired our graphic manner and we are working with the core values Embracing-Dazzling-Vibrant. With this years campaign we’ve been inspired by this era and especially by how the traditional family was questioned.
We want to show the diversity there is on what you can call your family. We want to show that the foundation and core of a family is love rather than biology witch is the case for many LGBT families. Whit this message we hope to inspire all the unconventional families our there to be proud and contribute to a more open, safe and loving life.
On this year’s main poster/ad we will gather people who we find important to the LGBT community and in some way have worked for or taken a stand for equality.
Creative Director Kikki Högberg, Yay! Brand and Design AB
Art Director, Mattias Sahlén, freelance
Designer, André Högberg, Flatmate Web & Digital AB
Assistent: Anna Högström, Flatmate Web & Digital
Photographer, Kristoffer Lönnå
What we did
, more cases!
Graphic identity / Web site
Vision and Mission
New Client. Identity
Therino Family Restaurant
Social Medie Strategy
Restaurant Vägg i Vägg
Identity / Design
Amanda Egilson AB
Mid Sweden University